Melbourne City FC

Melbourne City Football Club is an Australian professional soccer club based in Melbourne, Victoria. It competes in the country's premier competition, the A-League, under licence from Football Federation Australia.[1]

Founded in 2009 as Melbourne Heart, the club competed under that name from its inaugural 2010–11 season until it was acquired and subsequently rebranded in mid-2014 by the City Football Group, in partnership with Holding M.S. Australia.[2] In August 2015, City Football Group bought out the Holding M.S. Australia consortium to acquire 100% ownership of the club.[3]

The club is run from the City Football Academy, a facility based at Melbourne's La Trobe University.[4] The club plays home matches at Melbourne Rectangular Stadium, commercially known as AAMI Park, a 30,050 seat multi-use venue in Melbourne's City Centre. The club also has an affiliated youth team which competes in the National Youth League, a NPL team which competes in the National Premier Leagues and a senior women's team which competes in the W-League.

History
    Main article: History of Melbourne City FC

Early days and difficulties in the A-League (2010–14)
After the dissolution of the National Soccer League in 2003, brought about by the Crawford Report, plans were drawn up for a new revamped national competition to begin the following season. Despite the calls for the new football competition to feature two clubs from Melbourne, in 2004 Football Federation Australia, opting for a "one city, one team" policy, announced that the Melbourne Victory had won the licence to be the only Melbourne club to compete in the new national competition, known as the A-League. A 5-year moratorium was also established preventing any other expansion sides from the eight original A-league teams' areas entering the competition until the 2010–11 season, allowing Victory five seasons to establish itself in the Melbourne market.

On 1 March 2008, former Carlton Football Club vice-president and businessman Colin DeLutis expressed his interest in a second Melbourne A-League side, with an approach to the FFA to become sole owner of the second licence with the bid name of 'Melbourne City'. FFA chief executive Ben Buckley raised the possibility of expanding the A-League from eight to 12 teams in May 2008, in readiness for the 2009–10 season. Buckley also revealed the existence of a third Melbourne bid tentatively known as 'Melbourne Heart' backed by Peter Sidwell, to compete with the two other bids of Southern Cross FC and Melbourne City.

On 25 July 2008, the Melbourne City bid dropped out of the bidding process leaving the Melbourne Heart and Southern Cross FC bids as the last two bids standing.[11] By September 2008, the Melbourne Heart bid was awarded exclusive negotiating rights for the league's 11th licence, beating out the South Melbourne-backed Southern Cross FC bid. Negotiations continued until Sidwell's group was awarded the licence to join the A-League's 2010–11 season by the FFA on 12 June 2009.[12]

Heart started its inaugural season against Central Coast Mariners on 5 August 2010, at their home ground AAMI Park, losing 1–0.[13] The club's first ever goal was an own goal scored by Ben Kantarovski in the Heart's second league game, a 1–1 draw against Newcastle Jets. Melbourne Heart's first win was a 1–0 victory over North Queensland Fury, which came in the fifth round of their first A-League season on 4 September 2010.[14] They contested the first ever Melbourne Derby against Melbourne Victory on 8 October 2010, and won 2–1. Heart finished their first season on equal points with Newcastle Jets, but behind on goal difference in eighth position. They failed to make it into the top six teams to reach the finals, despite sitting in sixth position for majority of the season.

After a moderately more successful second season, Melbourne Heart finished 6th on the ladder, enough to make the finals. Heart's first finals game was against Perth Glory, where they were defeated 3–0 at nib stadium.

Naming of Melbourne Heart
In October 2009, an online competition held by Melbourne's Herald Sun gave the public the opportunity to submit their preferences for the name of the new Melbourne team. The preferred names were released on the Herald Sun website on 13 November 2009. The four options were 'Sporting Melbourne FC', 'Melburnians', 'Melbourne Revolution' and 'Melbourne Heart FC'. Some pondered if 'Revolution' had some context considering its intimation to the Eureka Stockade, the closest Australia had come to revolution.

The name of the new club was to be announced before the end of 2009, but was delayed until early 2010 due to AFL objections to the use of the words Melbourne, Football and Club in the name. The Lord Mayor's Charitable Foundation expressed concern that the name Melbourne Heart was too similar to its annual Heart of Melbourne Appeal, and lodged a protest with IP Australia in January 2010. The club's badge was lodged to IP Australia the same month by the FFA, and on 2 February 2010, the name of the club was announced as Melbourne Heart FC.

Initially, a colour scheme of either black and white, or red and white were the two options for the club. The eventual choice for the home kit was a red and white striped jersey with red shorts and red socks, the away kit was a red sash on white jersey, with white shorts and socks.

For the 2011–12 season Melbourne Heart introduced a third kit which would be worn for one match per season. The design of the kit for each season was determined via a fan-designed competition. All fans could enter a design submission with the final design being decided by a club panel. The winner for the 2011–12 season was Red and White Unite co-founder Steven Forbes and featured a red and white sash on a grey jersey. The 2012–13 winning third kit design had a black and charcoal hoops jersey with red sleeves. The 2013–14 winning third kit design had a red and white chequered jersey with red sleeves